

WHO ARE YOU, WHERE ARE YOU AND WHAT ARE YOU - THE 3W'S OF THE VR AUDIENCE
One of the most debated subjects on VR is its similarities to established mediums such as film, gaming and theatre. We believe that VR has elements which can be taken as influence from all of these areas, but ultimately, it will have its own rules. Every story has its own world where the narrative takes place. For visual mediums, this world has a huge impact on audience appeal. Directors are tasked with bringing the world alive and creating somewhere engaging for the script a

VIRTUAL REALITY WILL BE THE FUTURE OF ENTERTAINMENT
Virtual Reality (VR) is set to be the future of entertainment. The release of consumer VR headsets is only the beginning. As one of the small handful of independent studios taking steps into the uncharted world of storytelling in VR, we are in a privileged position to discover which techniques work - and which don’t. During the creation of our VR drama Ctrl last year, we learned a lot - and we want to share that with you. Let’s start with the basics. Forget everything that yo